SEO is the process of making changes on your site for search engines to find your site and send targeted visitors. It's also defined through its White-Hat practices, such making great content regularly in order to perform effective on-site SEO and also bu

It's crucial to clear the misunderstandings because it will let you maximize the benefits of all of your SEO efforts. Here's a brief list of isn't SEO The term "SEO" is used to describe: SEO is NOT:


WHAT IS NOT SEO WHAT IS NOT SEO? SEO is not paid advertisement


SEO and paid-for advertising aren't the identical. In fact, investing money on PPC has no effect on your SEO program at all. You may be wondering whether it's better to invest your money into SEO instead of PPC. There's no need to pick one over one over the other! It can take a bit of time to establish momentum for your SEO program on search engines. In the meantime you can utilize PPC for traffic generation to your site. When your organic search growth begins to accelerate and you are able to stop on PPC. It should take at least six months for a fresh, regularly employed SEO program to begin to see improvements and this is an ideal time to start investing dollars into PPC.


WHAT IS NOT SEO What is SEO? SEO IS NOT SEM


Individuals who are not familiar with the online marketing scene often use the expressions SEM (search engine marketing) and SEO (search engine optimization) and SEO interchangeably. SEO technically is under the SEM umbrella but they are not the identical. The term SEM more often refers paid search engine marketing techniques such as PPC (pay per click). What isn't SEO and SEO is that SEO is not regarded as one of the paid methods since it technically doesn't cost anything. It is not a transaction between the website owner in exchange for the search engine to rank a page in organic search. However, it requires some time and effort which is in essence a cost . Because many businesses don't have time or know-how, they pay an SEO service to do it for them.


WHAT IS NOT SEO - SEO is not a EASY FIX


SEO isn't as common as other methods, like advertising a campaign that lasts for a set amount of duration. SEO can be continuous and continuously changing. It starts with research to optimize your website. The subsequent step involves building links. The website should be able to build links over time naturally. The search engines see these inbound links as a sign of trust. It is not possible to optimize your website to build 20 links and expect to be able to see the results. It's just not possible to do it does. It takes a long time for an improvement to be seen over it's search engine ranking and traffic generated by search engines. It's still a marketing technique that will yield results providing it's done right. People are on the web looking for all kinds of things. It's a problem if you do not have an online search presence. An SEO method may take time, but it is time well spent and the results are worthwhile at the end.


WHAT IS NOT SEO What is SEO? SEO IS NOT DEAD


It is evident that search engines are becoming more strict with greater intelligence and search is becoming a lot more personal.  what is not SEO  has led some to believe"SEO's dead. "SEO is dead". Old-fashioned SEO techniques such as link exchanging and cloaking , are now obsolete, but that doesn't mean that SEO in general is dead. It's evolving. SEO is getting more integrated to social media. The search engines recognize that users trust the opinions of the individuals in their social network So they have added "social signalling" to their search algorithm. SEO is now becoming "social SEO" and there is a growing focus on having your content shared through social media +1's, Likes, and hyperlinks. As long as people are seeking out information through Google or Bing, SEO will be a crucial element in an on-line marketing program.

A great SEO program involves on-site SEO Content marketing, on-site SEO, as well as a regular social media schedule. This is the software we utilize for all of our full service SEO clients. We also realize that it's important to comprehend exactly what SEO is prior to getting established so that you meet your expectations!


Which search outcomes that are "organic"?


In the past, we've mentioned that search results that are organic search results are the ones that are earned via effective SEO without having to pay for (i.e. is not an advertisement). They were previously easy to spot since the advertisements were clearly marked as such . The other results typically consisted of "10 blue links" listed below them. However, as the nature of search evolved, what can be we tell organic results from organic today?


Today, search engine results pages which are often referred to as "SERPs" -- contain greater advertising as well as more dynamic organic result format (called "SERP options") unlike anything we've seen before. A few examples of SERP features are the featured snippets (or response boxes) as well as People Also Ask boxes, image carousels, and more. As SERP features are developed, new features be created, driven mostly on what users are looking for.


In this case, if you search on Google for "Denver weather" you'll find an weather forecast for the town of Denver directly in the search results instead of a link to a site which may have the forecast. For instance, if search for "pizza Denver," you'll find the "local pack" result that consists of Denver pizza spots. Convenient, right?


It's important that you remember that search engines make money from advertising.  what is not SEO  aim to improve the way they respond to queries of searchers (within SERPs) to keep them coming back, and to keep them longer on the SERPs.


Some SERP-related features on Google are natural and could be affected by SEO. This includes featured short snippets (a promoted organic result with an answer within a box) and related questions (a.k.a. "People are also asking" boxes).


It's important to note that there are numerous more search features that, while they're not advertising, can't typically be influenced by SEO. These are often based on data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb.

What is the reason SEO is vital


While paid advertising, social media, and other online platforms may generate traffic to websites but the majority traffic is driven by search engines.


Organic search results cover more digital real property, and appear more trustworthy for savvy users, and get more attention over paid advertisements. For example, of all US searches it is only ~2.8% of people click on advertisements paid for.